A Fixers campaign led by Emily Radford: https://www.fixers.org.uk/news/10520-11208/taking-road-safety-seriously.php
Keen to drive down the number of young pedestrians who are involved in serious road accidents, Emily Radford is showing teenagers the potential dangers of failing to pay attention. The 18-year-old and her team from Leeds are worried that distractions, including texting on the move, are causing others their age to become reckless when crossing busy roads. They’re now sending a message about the importance of taking road safety seriously.